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SEVEN TRIBESMEN
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WORLD CUP
The World Cup is coming to New Jersey—and we’re bringing the energy to the Tribe.
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Join us at Seven Tribesmen Brewery all tournament long for World Cup watch parties, pints of our honorary World Cup beer UPPER 90 American Lager, and exclusive soccer-inspired merch including custom jerseys and scarves. As an official participant in the Welcome World Rewards Program, you can also earn points just for stopping by.
Check out the full game schedule, event details, and everything we have lined up below.
SOCCER MERCH BUNDLE
Custom soccer collections items are available for purchase individually or for a discounted price when you purchase the bundle!
Jersey: $40
Scarf: $35
Bundle: $65
⚽ UPPER 90 – World Cup Release
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Light American Lager | 3.9% ABV
UPPER 90 has officially entered the field.
Brewed in honor of the world’s biggest stage, this crisp American Light Lager is now available on tap and in to-go cans at the brewery. With World Cup action landing less than 30 minutes away at New York New Jersey Stadium, there’s no better beer to kick off match day.
Light, refreshing, and easy-drinking, UPPER 90 delivers subtle grain sweetness with a clean, airy body and a smooth, dry finish. Balanced with just a touch of hops, it’s built for full 90-minute moments—whether your team wins in glory or heartbreak.
A true match day beer. A top bins banger every time.
Come grab a pint and experience it at the brewery.
WELCOME WORLD REWARDS PROGRAM
The World Cup is coming to New Jersey, and Seven Tribesmen Brewery is proud to be an official participant in the Welcome World Rewards Program presented by the NYNJ World Cup Host Committee.
Visitors can check in at participating locations throughout the region to earn points and become eligible for official World Cup prizes and experiences. Simply scan the QR code during your visit to Seven Tribesmen and start earning rewards while enjoying everything we have planned for the tournament.
Whether you’re joining us for a match watch party, trying our UPPER 90 American Lager, picking up exclusive World Cup merchandise, or simply stopping by for a pint, every visit is another opportunity to celebrate the beautiful game and be part of the excitement surrounding the world’s biggest sporting event.
Scan. Check in. Earn rewards. Celebrate with your Tribe!
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